I'm Jeff Ogden, an award-winning marketing expert with a world-class network of top experts

Jeff Ogden's Bio:

Jeff Ogden is President of Find New Customers, the nicest company in BtoB marketing anywhere.

Lead generation campaigns, demand generation programs to improve lead flow. response rates and marketing teams.

Won marketing award - Top 50 Marketing Thought Leader over 50. Sales expert who delivers sales process improvement and creates sales program with unique selling propositions,.Built a world class marketing organization and marketing programs including content development and partner marketing.

I spearheaded the global team that grew GE worldwide revenue by 242% in 12 months - slamming the door shut on top competitor. Expert strategist in partner marketing, online lead generation, lead scoring, direct marketing ,sales lead generation programs, traditional marketing too as well as marketing best practices.

Marketing looks for Mr. Right. Sales looks for Mr. Right Nows to help you fill your sales funnel. Have a new awesome video at Find New Customers too.

We help you with lead nurturing and demand generation programs.and marketing challenges as well as product positioning. Download all our great content at www.findnewcustomers.com/resources

Strong values.

- Do right things

- Listen more than you talk

- Champion the individual

- Love your customer -

A promise made is a promise kept (Too few follow this one!)

- Give to receive

. (ABH - Always Be Helping - is my motto.)

I Graduated from University of Notre Dame with degree in Marketing. BEST university on Earth. God, Country, Notre Dame.

While anyone can get a four year degree, Notre Dame grads get 40 year degrees!

Cheer, cheer for old Notre Dame.

Here's miscellaneous housekeeping stuff: Common misspellings of my name include Geoff Ogden, Geoff Odgen, Jeff Odgen, Jeffrey Odgen, Geoffrey Ogden, Geoffry Odgen, or Goeff Odgen Specialties: VP, Marketing, CMO, Social media, Find New Customers, B2B Lead Generation, Go to market strategies, Marketing campaigns, Culture, Sales leadership, Professional writing and speaking

Jeff Ogden's Experience:

  • Founder and President at Find New Customers

    Led by the award-winning marketing expert, Jeff Ogden, Find New Customers helps mid-sized companies improve fiscal results by setting up programs to deliver far more qualified sales opportunities. Find New Customers is also very knowledgeable in buyer personas and can interview your customers to gain insights. We've helped companies such as KeyedIn Solutions, Protegrity, Sliverpop, Marketo , Act-On Software and Comodo to improve marketing results.

  • VP, Sales and Marketing at Greenlight Marketing, Inc.

    Hired as VP of Sales/Marketing, worked closely with the leadership team in London. Worked diligently to convert Company from technology centric Sales 1.0 firm to a customer centric, marketing savvy firm. When I saw failure looming, I carefully wrote a management report on the dangers faced and recommended actions, but they chose not to implement these changes and, as I predicted, the US operation never took off so I moved on.

  • Vice President, Sales and Marketing at NSA Computer Exchange Corp.

    Challenge: Invited by CEO to return to firm I led for six years. Turn around stagnant company by realigning and re-energizing teams in response to changing market conditions. Action: Design and implement a best practice demand generation process while expanding the product portfolio to increase revenue growth. Winner of Top VAR for Infor -- six years in a row under my leadership. Financial and Operational Results • Tripled value of sales funnel in 6 months. • New partners doubled rate of revenue growth in 9 months. • Exceeded all revenue and profit targets. • Moved company from #6 to #1 on VAR ranking after one year

  • Global Manager for GE at Business Objects

    Challenge: Joined bi sw vendor in sales – new to industry. Built funnel and won ALL – won Top Rookie award. But GE revenue stagnant and client dissatisfied. I requested and got responsibility. No global program, marketing, process or team. Action: Built/nurtured global team. Marketing helped craft tools. Devised and implemented global sales process. Led team that won and delivered “lighthouse deal” a mgt dashboard for CEO GE Capital. Financial/Operational Results • Delivered single year revenue increase of 284% (from $2.1 million to $6.8 million). • Won key showcase deal (Digital Cockpit forCEO of GE Capital) and a Six Sigma Quality Management System with GE Appliances – first sale of new analytics product. • Led most successful team in company – 100% of deals won. • Won “Top Rookie” award & qualified for President’s Club first year. • Wrote Strategic Accounts Action Plan, based on lessons learned from GE – a 90-day leadership plan.

  • Sales Manager at Agile Software

    Created the first vertical market for this startup company -- medical devices. Was given the CEO "Silver Bullet" award for top salesperson. Built out go to market approach and created a pipeline of prospects. Left with many others when stock crashed.

  • Account Manager at Optum Software

    Challenge: Joined this small software vendor in an industry I had never worked in – in a pure hunter role. Actions: Learned product, competition, space, thought leaders, value proposition and used my strong communications skills to fill my funnel with opportunities. Departed when the company was acquired, I did not like the direction they were taking the company, and my highly regarded manager resigned. Financial and Operational Results • Sold key accounts including largest transaction in company history, over $3MM at a very small discount (under 10%). Negotiated pricing, terms & conditions. • Held nationwide sales responsibility and consistently exceeded quota.

  • Sales Executive at Optum, Inc

    Sales

  • Sales Manager at Unisys

    Sales and sales support roles. Consistently exceeded goals and worked closely with District Manager on acquisitions. In fact, this District Manager is now CEO of NASDAQ!

  • President at Business Marketing Association of Tampa Bay

    Organizer and leader of the Business Marketing Association of Tampa Bay, which is now part of the ANA. We will also have great guest speakers in Tampa due to Marketing Made Simple TV - I know all the best business speakers in the business. To learn more visit www.marketing.org. Our first guest speaker will be my good friend, Paul Dunay, one of the best marketing experts anywhere and Laura Patterson of VisionEdge too. Email me at jeff,ogden@findnewcustomers,com if you are interested in becoming a Board Member or sponsor of the BMA of Tampa Bay.

  • Founder and President at Find New Customers

    Find New Customers helps companies with 15 to 5,000 employees and complex products implement world-class lead generation programs. Is that what you need? Help us change the world of B2B marketing for the better. - No more boring websites - No more techy boring products - No more "We're the leader in ..." - no one cares about your products and services. Earned a perfect 100 out of 100 in www.twittergrader.com The 6 rules of BtoB Marketing are Simplify, Entertain, Educate, Serve, Listen, and Share. Check out remarkable demand generation content at Find New Customers today at http://www.findnewcustomers.com/resources. It is all free there.

  • Board Member at Digital Ethos

    Board member of this non-profit organization.

  • VP, Sales and Marketing at Greenlight Marketing, Inc.

    Hired as VP of Sales/Marketing, worked closely with the leadership team in London. Worked diligently to convert Company from technology centric Sales 1.0 firm to a, marketing savvy firm. When I saw failure looming, I carefully wrote a management report on the dangers faced and recommended actions, but they chose not to implement these changes and, as I predicted, the US operation never took off. Real shame, as I met a lot of great people over there. I also believe this was completely avoidable -- this company could have succeeded in the USA. Marketing comes before sales -- not after. To try to solve the conundrum of international growth, I searched and documented successful approaches at http://fearlesscompetitor.com I was happy to see that the marketing focus I encouraged finally took hold and the company had its best year ever in 2008. I wish to congratulate all of my good friends over in London.

  • Vice President, Sales and Marketing at NSA Computer Exchange Corp.

    Challenge: Invited by CEO to return to firm I led for six years. Turn around stagnant company by realigning and re-energizing teams in response to changing market conditions. Action: Design and implement a best practice demand generation process while expanding the product portfolio to increase revenue growth. Winner of Top VAR for Infor -- six years in a row under my leadership. Financial and Operational Results o Tripled value of sales funnel in 6 months. o New partners doubled rate of revenue growth in 9 months. o Exceeded all revenue and profit targets. o Moved company from #6 to #1 on VAR ranking after one year

  • Sales and Marketing Consultant at Sky Solutions LLC

    Premier partner with Cognos and IBM. Hired for 90 Day lead development program. Grew pipeline by over 200% in 90 days.

  • Regional Sales Manager at OutlookSoft

    Sales

  • Global Manager for GE at Business Objects

    Challenge: Joined bi sw vendor in sales - new to industry. Built funnel and won ALL - won Top Rookie award. But GE revenue stagnant and client dissatisfied. I requested and got responsibility. No global program, marketing, process or team. Action: Built/nurtured global team. Marketing helped craft tools. Devised and implemented global sales process. Led team that won and delivered "lighthouse deal" a mgt dashboard for CEO GE Capital. Financial/Operational Results o Delivered single year revenue increase of 284% (from $2.1 million to $6.8 million). o Won key showcase deal (Digital Cockpit forCEO of GE Capital) and a Six Sigma Quality Management System with GE Appliances - first sale of new analytics product. o Led most successful team in company - 100% of deals won. o Won "Top Rookie" award & qualified for President's Club first year. o Wrote Strategic Accounts Action Plan, based on lessons learned from GE - a 90-day leadership plan.

  • Sales Manager at Agile Software

    Created the first vertical market for this startup company -- medical devices. Was given the CEO "Silver Bullet" award for top salesperson. Built out go to market approach and created a pipeline of prospects. Left with many others when stock crashed.

  • Account Manager at Optum Software

    Challenge: Joined this small software vendor in an industry I had never worked in - in a pure hunter role. Actions: Learned product, competition, space, thought leaders, value proposition and used my strong communications skills to fill my funnel with opportunities. Departed when the company was acquired, I did not like the direction they were taking the company, and my highly regarded manager resigned. Financial and Operational Results o Sold key accounts including largest transaction in company history, over $3MM at a very small discount (under 10%). Negotiated pricing, terms & conditions. o Held nationwide sales responsibility and consistently exceeded quota.

  • Sales Executive at Optum, Inc

    Sales

  • Sales Manager at Unisys

    Sales and sales support roles. Consistently exceeded goals and worked closely with District Manager on acquisitions. In fact, this District Manager is now CEO of NASDAQ!

  • Marketing trainee at Caterpillar

    Training class on supporting Cat dealers worldwide.

Jeff Ogden's Education:

  • University of Notre Dame

    BBA
    Concentration: Marketing
  • University of Notre Dame

    BBA
  • University of Notre Dame

    BBA
    Concentration: marketing
  • Madison Consolidated High School

Jeff Ogden's Interests & Activities:

Marketing, Sports, Fitness